It’s interesting to watch how sellers, buyers and Realtor’s are adjusting to the “New Market” as I call it. That’s the reason I titled this post How NOT to sell your Seal Beach Home, to illustrate how some well known Realtor’s are still providing ineffective marketing to sellers in the “New Market”. The New Market is a term to describe how consumers/buyers shop for and gather information, particularly for real estate. To demonstrate what I’m talking about, I’m providing pictures of two Seal Beach home currently for sale.
Above is a beautiful custom home located at 227 10th Street in old town Seal Beach and currently listed by an agent who primarily sells $2 million + homes. The story on this home is that is was previously listed for sale with another agent who, in addition to the for sale sign, had some nice fancy flyers attached to the sign post to market the home. The current agent does not offer flyers and has a website address atop the for sale sign that directs you to his website, not a website designed for this multi million dollar home? I wonder if the homeowner really thought that by hiring this well known agent (and listing the home at the same price as the last agent) that his name alone would get their home sold?
This remodeled home is located at 3541 Camelia Street in College Park East Seal Beach and is currently listed by me. This home was also previously listed for sale with an agent that does significant business in the area. She, like the agent above still markets with a very two dimensional approach and was unable to get the home sold.
The challenge is that consumers/buyers in the “New Market” are gathering information and shopping much differently then they use to. Nearly everyone carries a smart phone which has internet capabilities and built in scanners to access information via QR codes (that square bar code) like the one on the sign above. By simply scanning with your phones camera, you are taken directly to a website for this home without ever getting out your car. This makes it very simple for an interested buyer to get all the information they need in order to make a buying decision. Isn’t that what you are paying your Realtor to do?
Not everyone is that technically inclined, which is why I offer three other avenues for buyers to gather information on the home. Color flyers, a sign with my direct phone number and a “Google this address” sign give nearly ever type of buyer access to information about this home. As buyers become more empowered by technology, the way in which they gather information to make their buying decision will continue to change and so should Realtor’s . If you are reading this article and researching agents to sell your home, I challenge you to ask this single question “What is your internet marketing strategy”? If they can’t offer you a solution like I have above, we need to talk.