If you are considering the sale of your Seal Beach home, this statistic should make you sit up and take notice. Never before have homebuyers had such unparalleled access to information about real estate. Chances are, they are searching one (or more) of the top three real estate websites to learn more about your home.
As this trend continues, it’s critical to understand how the marketing process differs when selling your home direct to the consumer versus the “old days”. The most obvious difference is that online consumers expect immediate information. This includes being able to quickly and easily find data, pictures and the ability to schedule a showing of your home. The less obvious difference is that consumers are now contacting the listing agent directly and without a “buyers agent”.
The top three real estate websites allow for your Seal Beach home to be featured atop the search results using a paid advertising method. Utilizing this feature, you’ve partially satisfied the online consumers desire to quickly gain access to information about your home. No need for them to scroll through numerous search results, your home is front and center!
Remember the report I referenced at the beginning of this column? In it, NAR discovered that 50 percent of buyers use a mobile website or application in their home search. That means that the consumer can now use the “call agent” or “schedule appointment” button directly from their smart phone. They expect someone to answer their call and respond quickly, or they’ll move on to the next Seal Beach home on their list.
If you are considering the sale of your home in 2015, you need to get the jump on educated consumers by first determining the value of your home. You won’t want to trust this task to just any generic online service. Use the website powered by local real estate sales data, www.SealBeachHomeValues.com.