After a recent conversation with a non real estate colleague, I was reminded of how powerful social media can be. I’m not talking about the online entities such as Facebook or Twitter, I’m talking about a principal that I taught at my Meetup group. Writing anything online is incredibly powerful since it has permanence.
In my real estate business, I spend a good deal of time writing blog posts about Seal Beach lifestyle, business and homes for sale. This “content” is a form a generating online equity that can be searched and found forever. I’ve been actively (though not consistently) generating content for several years and engaging with others that do the same. Until just recently I didn’t know that anyone was really watching me, but all that has changed.
Once an individual or business reaches the tipping point in their space, suddenly they stand out as a thought leader online. I never imagined where I generated content would be of such interest or value as it has become recently. It has made me realize the real leverage of socially engaging people online is the ability to move a lot of eyeballs and then interact with them (not something that can be done with print media).
My strategy has always been to combine my online interaction with offline activities to reinforce who I am and what I do. This combination has finally starting paying off. The media outlets want only one thing more than ad money, the people who generate buzz and readership interacting with their site/newspaper. I share this success for one reason, if you have the passion and skills to write about your trade or industry you can dominate your space online.
Your opinion, expertise and market knowledge are FAR more valuable than the mighty dollar. Don’t be a victim of “analysis paralysis”, get started today carving out your niche online by blogging. The only strategy you need to remember is Create (content), Engage (people by commenting on other blogs) and Share (valuable content with your friends & followers). Soon you’ll realize they’re watching you to!